Well, it has definitely been in the air for a while and now the time has finally come, I will be leaving my job for good this time to pursue a full time interest in being self-employed.
For all of you who do not know, this is my second tour of duty at my current employer. The first time around, I wanted to be a copy-writer and ended up being a print production artist. The second time around I wanted to help develop the multimedia arm of the agency, I ended up in too many battles to justify the value of the product and service, was given all the responsibility I wanted, but no authority and finally wasted far too much energy in trying to be invested emotionally, physically and spiritually in something that I could never truly even share in as part of my own.
Perhaps I was living a fantasy thinking that could be true. However, I was the only person in the entire organization that actually knows how all facets of the company work and could possibly interact. It was always a dream of mine that both areas of the company could exist together to serve the greatest good for the clients and the employees. That never really materialized.
I forgot to mention above that the two tours total nearly 15 years of service.
A few years back, the company engaged in discussions of how WE would grow the company. How WE would be involved in creating something for the younger members of the team to strive for. Mind you, the team back then was in the neighborhood of 13 employees. When I close this chapter of my career and life, only 5 full-time employees [including the owner] and two-part time employees will remain. I believe they will add another full-time employee that is currently out on leave, but still... major shrinkage in workforce, which has led to a major shrinkage in morale.
It was interesting to watch the mentality migrate from a team dynamic to an every-man for himself approach. The expectation was a 9-5 type day and that is what everyone gave. Don't get me wrong, the pay for everyone is really good - in my opinion. The flaw is that everyone is doing exactly what they did five years or more ago [in some cases].
As a senior member of the team, I felt that I had something to strive for much longer than some of the junior team members, but alas, even I fell victim to empty feeling of 'why should I work harder?' .
So, long story even longer... There really isn't anything left there for me, it is time to move on.
So, what is it that I will be doing? Pursuing my love of the 'why question' when it comes to marketing and advertising while focusing on the digital brand execution aspects of marketing -- web sites, interactive media, direct email -- but also making sure print executions fall in line with the overall brand, too.
So a lot of the same stuff, just for me and the clients I want to do work for. Clients that are interested in a justification for the executions they chose to produce. Clients that are interested in some sort of accountability for their programs. Clients that aren't afraid to ask me the why question and who aren't afraid of me asking why?
Perhaps it is overly idealistic, but this is what I am willing to try at this point in my life. I am basically starting from nothing in less than two weeks from today -- I am incredibly excited, but at the same time terrified... so if anyone wants to engage my services, give me a shout :)
I will keep you all posted via my blog here and my twitter page. In the coming days, I will also give formal introduction to my new business.